Netflix Needs Another ‘Squid Game’ Moment As Growth Pressure Mounts

Netflix Inc. Leadership Shake-Up Follows LayoffsNetflix is replacing content chief Bela Bajaria with former Walt Disney Co.

(NYSE:DIS) Television and General Entertainment chairman Peter Rice, who takes over Oct. The company also faces mounting competition for viewing time from free, user-generated platforms.

Alphabet Inc. S.

“The issue with streaming is it’s an engagement business, more than anything,” Greenfield said. According to Greenfield, the reaction from YouTube’s team to Netflix courting creators indicates that its strategy is gaining traction.

”The competitive landscape also extends beyond streaming. Greenfield said renewed investor enthusiasm around Meta Platforms Inc.

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