Apple Inc. (NASDAQ:AAPL) CEO John Ternus has defended the company’s artificial intelligence (AI) strategy, pushing back on criticism that the iPhone maker has fallen behind competitors in the AI race.
" Apple has often been described as behind on AI over the past couple of years. It delayed a more powerful version of Siri, which began rolling out in September.
Ternus, a longtime Apple executive, became CEO at the beginning of September. Apple Rejects ‘AI for AI’s Sake’ Approach Ternus said Apple will "absolutely" use AI in its new products, according to WIRED.
But he drew a line on how. "We don’t want to ship AI for AI’s sake," he said.
" His test is whether Apple built "something that they really love," he told WIRED. 03 trillion.
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