McDonald’s Maps Out Its Next Act, but Analysts See Bumpy Road Ahead

McDonald’s Corp. (NYSE:MCD) outlined its long-term growth and profitability plans at its 2026 Investor Day on Wednesday.

Several analysts lowered their price forecasts following the update. TD Cowen analyst Andrew Charles maintained a Hold rating and cut his price forecast from $282 to $270.

BTIG analyst Peter Saleh maintained a Buy rating and lowered his price forecast from $350 to $295. RBC Capital analyst Logan Reich kept a Sector Perform rating and reduced his price forecast from $290 to $285.

Evercore ISI analyst David Palmer maintained an Outperform rating and lowered his price forecast from $320 to $300. JPMorgan analyst John Ivankoe reiterated an Overweight rating and cut his price forecast from $280 to $260.

TD Cowen Sees More Estimate CutsTD Cowen said it welcomed management’s effort to restore positive traffic through its NEXT strategy. However, Charles sees an uncertain recovery timeline.

S. S.

same-store sales estimates. The analyst questioned whether recent traffic weakness is structural rather than cyclical.

Competition remains elevated, while value offerings may provide limited incremental benefits. S.

same-store sales growth of 3% to 4%, driven by market-share gains in chicken and beverages. Saleh slightly lowered his 2026 and 2027 EPS estimates.

BTIG remains cautiously optimistic that McDonald’s can align with franchisees on next-generation restaurant upgrades. S.

sales trends. S.

Sales PressureRBC Capital said McDonald’s unit-growth outlook through 2030 came in below consensus. S.

same-store sales to remain under pressure. S.

4% year over year.

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