Apple Inc. (NASDAQ) reportedly plans a $400 price increase for its new touch-integrated MacBook Pro models launching Wednesday at the "Pro and Tell" event.
Apple Touchscreen MacBook Pro Could Start At $2,899 The tech giant’s upcoming 14-inch touchscreen MacBook Pro could start at $2,899, Bloomberg columnist Mark Gurman reported on Tuesday, citing sources. " Apple did not immediately respond to Benzinga’s request for comment.
Read Also: Gene Munster Warns Apple Can Sell Millions of iPhones and Still Lose the AI Game as Users Could Lock Into Muse and Grok 16-Inch MacBook Pro Could Cost $3,399 The current 16-inch MacBook Pro starts at $2,999. Considering the reported $400 price increase, the new touchscreen version could cost $3,399.
"That could make the 16-inch model at least $3,399," Gurman wrote on X. NEW: Apple bets customers will pay a big premium for touch-screen, OLED laptops.
The company has discussed charging $400 more, pricing the 14-inch touch MacBook Pro from $2,899. That could make the 16-inch model at least $3,399.
co/f8DjKUXqHB— Mark Gurman (@markgurman) October 27, 2026 MacBook Pro to Feature M5 Chips, Dynamic Island These laptops will likely retain the overall design but be lighter and feature Dynamic Island. They will also run on Apple’s M5 Pro and M5 Max chips.
" I’m still expecting M5 Pro and M5 Max chips, redesigned hinge for touch-screen stability, impressive OS changes for touch, new cooling system, slightly thinner and noticeably lighter design. Get excited.
93%. 11, according to Benzinga Pro.
According to Benzinga Edge Rankings, Apple’s stock ranks in the 97th percentile for Quality and the 41st percentile for Growth.
