Why Is Salesforce Stock Surging on Thursday?

Salesforce, Inc. (NYSE:CRM) stock is rising on Thursday, largely because investors are rotating back into established enterprise software stocks and away from debt-heavy AI infrastructure companies.

The rally looks more like a sector rotation and rebound than a reaction to a major new announcement. 20% drop.

• Salesforce stock is moving in positive territory. Why are CRM shares climbing?

Wall Street Reevaluates Software Value Recent analyst moves have been largely positive. DA Davidson maintained a Neutral rating on Salesforce stock while raising its price target to $250.

Cantor Fitzgerald maintained an Overweight rating with a $300 target on Wednesday. Bank of America Securities upgraded the stock to Buy and raised its price target to $285 on Oct.

12. According to Benzinga, the consensus among 31 analysts is a Buy rating, with one strong buy, 22 buys, seven holds, and one sell.

2%. Read Also: Palantir Makes Sovereignty Its Selling Point After Ukraine's Starlink Disruptions Braze Acquisition Strategic Fit The current rebound follows market activity involving Braze, Inc.

(NASDAQ:BRZE). 66 billion in enterprise value.

BTIG analyst Nick Altmann downgraded Braze from Buy to Neutral following the deal. 3 times fiscal 2028 estimated sales, a valuation the analyst considers attractive for shareholders but one that leaves little room for competing bids.

Altmann views the transaction as a strategic fit for Salesforce, combining its Data 360 and Customer 360 platforms with Braze’s personalized, cross-channel engagement tools across mobile apps, email, web, SMS and WhatsApp. With Salesforce’s Marketing and Commerce segment reporting negative growth for three consecutive quarters, Braze’s approximately 25% growth rate and $900 million revenue run rate could help revive growth in the business.

74), which keeps the intermediate trend pointed higher. The 20-day SMA is above the 50-day SMA (bullish), and the Golden Cross that triggered in September (50-day SMA above the 200-day SMA) continues to act as a longer-term "trend is up until proven otherwise" backdrop.

50 at the time of publication on Thursday, according to Benzinga Pro data.

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